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ISS Website Redesign: From Basic to Outstanding
About the Client
The International School of Stuttgart (ISS) is a leading international educational institution located in Germany, offering comprehensive programs from early years to the International Baccalaureate Diploma.
With a diverse community of students and faculty from over 45 countries, ISS focuses on fostering global citizenship, academic excellence, and a supportive, innovative learning environment.
Their website serves as a vital platform for engaging prospective families, supporting current students and parents, and communicating the school’s mission and values to a broader international audience.
Before the redesign, the ISS website received a rating of 4.5/10 in user experience evaluations. Key issues identified included:
Overly text-heavy pages Difficult navigation with buried information Lack of modern design elements Limited interactivity and engagement Poor mobile responsiveness
Through a strategic redesign, we implemented:
A modern, clean, and professional visual identity Streamlined navigation with clear dropdown menus Concise and engaging content blocks Mobile-first responsive design Integration of multimedia elements such as videos and testimonials Optimized site speed and improved SEO structure
+89% Visitor Engagement
Significantly improved interaction time and user activity following the website redesign.
8.5/10 Usability – Based on ChatGPT Analysis
Massive upgrade from the previous 4.5/10 rating, reflecting a much better user experience.
2× Faster Mobile Load
Optimized performance resulting in faster page loads and a smoother browsing experience on mobile devices.
Traffic increase of more than 35%
Old site unique visitors number: from February 2024 to May 2024: 27,133
New site unique visitors number: from February 2025 to May 2025 36,701
Compatible with ADA and EAA standards
We test websites based on WCAG 2.2, the international standards by 
.
These standards are accepted by the ADA and Section 508 
,
EAA and EN 301 549 
, and other worldwide accessibility legislations.
The accessibility test has been successfully conducted using a trusted evaluation tool by Accessibility Checker accessibilitychecker.org.
Key Implementations
- Modern, Clean Design (⭐️⭐️⭐️⭐️⭐️ )
- The new design is visually appealing, professional, and in line with modern web standards. The use of bold headings, large imagery, and a structured layout makes the site feel polished and engaging.
- Improved Navigation & User Experience (⭐️⭐️⭐️⭐️⭐️ ) Top-level navigation is clear and well-organized, making it easier for prospective families and current students to find relevant information. The dropdown menus and intuitive page structure reduce clutter and improve accessibility.
- Stronger Visual Storytelling (⭐️⭐️⭐️⭐️⭐️ ) High-quality photography and videos help showcase the ISS experience effectively. The consistent color scheme and typography create a cohesive look.
- Concise & Engaging Content (⭐️⭐️⭐️⭐️ ) Content is now more to the point, easier to read, and well-structured compared to the previous text-heavy version. Important sections (Admissions, Academics, Community) present information in a digestible format.
- Better Mobile Responsiveness (⭐️⭐️⭐️⭐️⭐️ ) The website adapts well to different screen sizes, making it easy to use on mobile devices.
Final Score: 8.5/10
- Massive improvements in design, content, and navigation.
- A strong, competitive website