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American Stonecraft
From WooCommerce Shop to Scalable B2B eCommerce
Two-year transformation for a craft brand — combining smart integrations, performance enhancements, and custom features to boost sales and streamline operations.
About the Client
American Stonecraft is a small-batch artisan that turns stones into stunning tableware. Operating in the US, their products are now distributed B2B to dealers across the country via a customized WooCommerce experience.
The Challenge
The original WooCommerce shop was built for retail use. It lacked B2B functionality, bulk management, and custom workflows for wholesale customers
The Solution
Over 2 years, I managed and evolved the store into a hybrid retail + B2B solution with tailored plugins, automated flows, and a cleaner user experience.
Sales Growth
+50% in 6 weeks post-launch
B2B Adoption
70+ verified dealers onboarded
Admin Time Saved
30% faster product updates
Key Implementations
- WooCommerce + B2B King + Bear Bulk Editor integrations
- Delivery Notification at Checkout
- B2B user map visibility only (custom PHP logic)
- Conditional “1 in stock” display for tagged items
- Blog tag cloud added to single post template
- Auto-clear guest cart when logging in as B2B
Features in Action
- B2B Shop Page
https://www.americanstonecraft.com/dealers-now-shopping-online/ - Blog Post – Tag Cloud Example
https://www.americanstonecraft.com/coaster-set-for-family-gift/ - Single Product – Tagged Stock Notice
https://www.americanstonecraft.com/shop/
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